Precision die-cutting
Custom Shaped Tags
Break away from standard rectangles. We use precision die-cutting to create custom shaped swing tags that reflect the unique silhouette of your brand.
- In stock online. Swing tags are configured and ordered online from one tag; briefs for several designs or very large runs can also be quoted through the Custom Tag Builder.
- Free UK delivery. Standard online orders are delivered free to one UK address.
- Free reprint or refund if faulty. Report faulty, damaged or incorrect tags within 30 days of delivery and we reprint them or refund you in full, with free return postage if a return is needed. Because every order is printed to your specification, change-of-mind returns are not accepted. Your statutory rights are not affected.
- Online orders arrive 2–6 working days after artwork approval

Order online
Customise your Custom Shaped Tags
Choose the size, shape, card, printing, finish and quantity. The price updates as you change each option.
- Format
- Bespoke die-cut shapes
- Single or double sided
- Specification
- Built around your brief
- Artwork
- Upload when ready
Description
Custom Shaped Tags prices by quantity
Custom Shaped Tags at 50 × 75mm on coated one side 350gsm card, printed full colour on one side, all-inclusive with free UK delivery. Other sizes, cards and finishes are repriced in the order panel; quantities in between pay the rate of the quantity below, and runs above 10,000 tags are quoted.
| Quantity | Price |
|---|---|
| 1 tag | £0.59 |
| 100 tags | £68.00 |
| 250 tags | £96.00 |
| 500 tags | £138.00 |
| 1,000 tags | £198.00 |
| 2,500 tags | £365.00 |
| 5,000 tags | £595.00 |
Shape-led tags
Bespoke shapes for maximum impact
Custom shaped swing tags cover every tag that is not a plain rectangle. The Custom Tag Builder has preset shapes, including round, oval, heart, hexagon, star, leaf, bone, paw, tree and luggage outlines, and a Custom Tag option for an outline you supply, such as your logo.
A shape is cut with a cutting forme made to the outline, so the artwork needs bleed that follows the edge and type kept clear of tight curves. Start from the template for a preset shape, or upload a sketch, image or PDF of your own outline with the specification.
Tag anatomy
Custom Shaped Tags: parts of the tag
Custom Shaped Tags start at 50 × 75mm on coated one side card. Each numbered part of the diagram is a choice you can change in the order panel.
- CardCoated one side, 250gsm to 1200gsm, with 4 other cards in the order panel.
- Front print areaLogo and brand name, printed full colour, in one to three colours or a Pantone match.
- Product detailsPrice, size, barcode, QR code or care notes, below the logo or on the back when the tag is printed on both sides.
- Bleed3mm of artwork past every trim edge, so colour runs cleanly to the cut.
- Hole and eyelet3mm drilled hole as standard, or 5mm with one of 4 metal eyelet colours.
- AttachmentChoose black lock string, white lock string, black elastic loop, white elastic loop and more, or no string.
Where shaped tags work
Custom shape uses
Brand identity
Match the tag shape to your logo or core brand mark for instant recognition.
Product pairing
Design a tag that physically slots into or wraps around your specific product packaging.
Seasonal and gift ranges
Preset shapes such as stars, hearts and trees give seasonal products a recognisable outline without a bespoke design.
Additional information
Die-cut options
Shaped tag specifications
Specify the dimensions and complexity of your shape when requesting a quote.
- Size and shape
- Any custom shape within your specified maximum width and height.
- Card and weight
- Choose from our full range of stocks, including thick luxury boards that hold shapes well.
Card and finish
Finishing shaped tags
Combine a custom shape with our premium finishes for the ultimate bespoke tag.
- Finishing: Add foil stamping or spot UV to complement the custom silhouette.
Artwork and file guidance
Artwork preparation
Preparing artwork for die-cutting
When setting up artwork for a custom shape, you must provide a clear vector cut path (dieline) on a separate layer named "Cut". Ensure your artwork bleed extends at least 3mm beyond this cut path.
Avoid placing important text too close to tight inner curves or corners where the blade needs to pivot.
Continue your research
Further swing tag guidance
Questions and answers
Questions
Shaped tag FAQs
Is there an extra cost for custom shapes?
A new outline needs its own cutting forme, and that setup is included in the quote for the first order. The forme is a physical tool, so ask how a repeat of the same shape is priced when you reorder.
What is the minimum order quantity?
There is no minimum: one custom shaped tags tag in its default specification costs £0.59. Quantity prices then run from 100 tags at £68.00 to 5,000 tags at £595.00, all-inclusive with free delivery to one UK address. Size, card, finish and attachment changes are priced instantly in the order panel, and runs above 10,000 tags are quoted through the Custom Tag Builder.