Start with the information load
List the information that must fit: logo, product name, size, price, care details, barcode, QR code, legal copy or a product story. A simple price tag may need only a compact panel; a tag with multiple languages or care instructions may need more space or a fold.
Think about both sides from the start. Using the reverse deliberately can protect the front from becoming crowded.
Match the format to the product
The product size, attachment point and presentation matter as much as the copy. A small accessory may need a compact tag that does not hide the item, while furniture or packaging can accommodate more information and a larger format.
The hole, eyelet, string or ribbon must be allowed for within the overall layout.
Test a real-size dummy
Print a plain-paper version at the proposed final size and attach it to a representative product. Check how it feels in the hand, whether key copy is readable, and whether the tag obstructs the product.
Practical checklist
- List every item of copy and code before choosing a size.
- Consider using both sides or a fold for dense information.
- Allow for the hole and attachment position.
- Test a real-size dummy on the product.