Choose a reading direction
A portrait format often gives a natural top-to-bottom sequence for a logo, product name and price. A landscape format can work well for wide products, horizontal branding or a short, single-purpose message.
Consider where the tag will hang. A tag that looks balanced flat may rotate or sit behind the product once it is tied, looped or attached.
Use folds to separate information
A folded tag can create distinct panels for brand, product story, care information, a price or a promotion. Plan the reading order before styling the panels, and avoid dividing essential information over a crease.
The fold type and finished panel sizes affect usable space, so start with the correct template rather than adapting a flat tag layout later.
Review the physical sequence
Fold a simple paper dummy at the intended size and attach it to a representative product. That low-cost check makes it easier to see what the customer reads first and whether the hole or string interrupts the hierarchy.
Practical checklist
- Identify the product-facing side and reading order.
- Use the correct template for the selected folded format.
- Keep crucial information away from fold lines and holes.
- Review a folded dummy on the intended product.