Description
A product-specific format
Kraft Swing Tags for product presentation
Kraft Swing Tags give product teams a dedicated format for the information and presentation requirements of the item being sold. The specification should begin with the product it will be attached to, then account for the information the tag needs to carry.
Use the form to record the final size, card direction, print sides, finishing and attachment for kraft swing tags. This keeps the practical decisions together before artwork is supplied or confirmed.
Where this format fits
Kraft Swing Tags uses
Artisan and handmade goods
The unbleached fibre reads as unprocessed, which is why kraft suits soap, candles, preserves and anything sold on the basis that a person made it.
Foil and blind emboss
A metallic foil or a blind deboss carries further on kraft than on white card, because the contrast comes from the surface rather than the ink.
Twine and jute attachment
Natural cord suits the stock visually and the fibre takes a punched hole without the clean-cut edge that white board shows.
Refill and repair messaging
Where a brand wants to talk about repair, refill or longevity, the material makes the argument before the copy does.
Additional information
Build the specification
Kraft Swing Tags specification
The final kraft swing tags specification should be agreed from the product requirements, artwork and quantity—not guessed from a generic price table.
- Size and proportions
- Choose a size that gives essential information enough room and works with the product.
- Card and surface
- Kraft is unbleached fibre, so the brown ground shows through the ink and pale colours read softer than they do on white card. Dark ink, knocked-out white and foil hold the most contrast on it.
- Print and information
- Specify one or both sides and identify any barcode, variable information or mandatory copy.
- Hole and attachment
- Describe how the hang tag will attach to the product, including the preferred string, loop, ribbon or hardware.
- Finishing
- Discuss lamination, foil, Spot UV, embossing or other finishing only where it supports the artwork and use.
- Quantity and deadline
- Share the quantity and required date so the quote can be based on the real requirement.
Material, print and finish
Choose the details around the product
Kraft Swing Tags format alone does not determine the finished hang tag. The card, print, finish and attachment should be chosen together with the product context and artwork.
- Material: Kraft is unbleached fibre, so the brown ground shows through the ink and pale colours read softer than they do on white card. Dark ink, knocked-out white and foil hold the most contrast on it.
- Printing: Plan the information that needs to appear on each side of the tag.
- Finishing: Use finishing options where they improve durability, contrast or brand presentation.
- Attachment: Match the attachment to the product, hole position and intended customer interaction.
Artwork and file guidance
Prepare the artwork
Plan the finished format before export
Keep essential kraft swing tags copy clear of the trim edge and attachment area. The page-specific artwork guidance explains the considerations for formats, holes, folds and variable product information.
Build the artwork on a brown ground rather than white when proofing on screen, because every ink prints over the kraft base. White has to be laid down as an opaque ink or left as a foil, not assumed from the page.
If kraft swing tags artwork is not final, submit the product and specification details first. This gives the production conversation a clear starting point without forcing a premature file upload.
Continue your research
Further swing tag guidance
Questions and answers
Questions before you order
Kraft Swing Tags FAQs
Can you print white on kraft?
Not as an absence of ink. White has to be laid down as an opaque ink or applied as a foil, because the brown ground shows through anything translucent. Budget for it as a separate pass rather than assuming it from the artwork.
Why do colours look duller on kraft?
Every ink prints over a mid-brown base rather than white, so pale and pastel colours lose contrast. Dark inks, heavy solids and foils hold up best; proof on a brown ground rather than a white screen.
Is kraft the same as recycled card?
No. Kraft describes an unbleached pulping process and recycled describes fibre content. A kraft board may contain little recycled material, and a recycled board may be bleached white. Ask for whichever property matters to the claim you want to make.
Does kraft take a laminate?
It can, but lamination flattens the texture that made the stock worth choosing. If the tag needs protection, consider a heavier board or a waterproof stock instead.