Heart Tag Shape & Sizing Guide
A heart-shaped swing tag features a symmetrical die-cut silhouette with a defined upper cusp and tapered lower point. Common production sizes range from 60mm to 75mm, manufactured using steel-rule forme cutting on 350gsm–700gsm board stocks to prevent edge curling at the apex.
Designing and Setting Up Heart Die-Cut Tags
Heart silhouettes are widely specified for boutique bridal wear, Valentine’s promotional campaigns, intimate apparel, and artisanal gift packaging. Because the cut line curves continuously around the perimeter, precision dieline preparation is critical to ensure clean cuts without pinching.
Key Technical Specifications & Sizing Standards
- Standard Boutique Heart: 60mm × 55mm, often used for jewellery, lingerie and cosmetic gift sets.
- Promotional Retail Heart: 75mm × 70mm (provides ample room for retail barcodes, pricing, and care instructions).
- Hole Drill Placement: The standard 3mm hole sits either in the upper left lobe or centred in the dip between the lobes, at least 4mm in from the cut edge.
- Bleed & Safe Zone: 3mm bleed outside the curved cut line; keep all important text at least 3mm inside it.
Substrate & Finishing Recommendations
Because the lower apex of a heart tag narrows to a point, we recommend specifying minimum 350gsm Silk, 300gsm Unbleached Kraft, or 700gsm Duplex Board. Lightweight paper stocks below 300gsm risk creasing at the bottom tip during garment handling.
Finishing embellishments like metallic gold or rose gold hot foil stamping along the outer curved border create a luxury tactile feel. Soft-touch matte lamination adds a velvet texture that complements romantic and bridal branding.
Dieline Download & Ordering
You can download our print-ready vector SVG dieline template to prepare your artwork in Adobe Illustrator or InDesign, or order fully custom printed heart swing tags directly through our online specification builder.
Decision context
Resolve the heart cusp, point and attachment together
A heart shape has two rounded lobes, an internal cusp and a lower point. Those features create less usable space than the outer width suggests. Keep names, messages and logos in the central body and use a safe contour that follows the actual silhouette.
Avoid an excessively sharp lower point or tight inner cusp that may bend, catch or cut poorly. The board, size and finishing affect how stiff the shape feels. A smooth vector path with balanced curves is more reproducible than a low-resolution traced outline.
Choose the hole position after testing hanging balance. A centre hole near the cusp can compete with artwork and needs adequate material; an offset hole changes rotation. Review the tag with its ribbon or string on the gift, garment or product rather than as a flat icon.
Supply the final closed cut path at size with bleed and safe area, plus separate hole and finish layers. Check front and reverse orientation and cut a paper dummy. Record dimensions, stock, attachment and quantity for each personalised or seasonal version.