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Heart Tag Shape & Sizing Guide

Heart-shaped swing tag

A heart-shaped swing tag features a symmetrical die-cut silhouette with a defined upper cusp and tapered lower point. Common production sizes range from 60mm to 75mm, manufactured using steel-rule forme cutting on 350gsm–700gsm board stocks to prevent edge curling at the apex.

Designing and Setting Up Heart Die-Cut Tags

Heart silhouettes are widely specified for boutique bridal wear, Valentine’s promotional campaigns, intimate apparel, and artisanal gift packaging. Because the cut line curves continuously around the perimeter, precision dieline preparation is critical to ensure clean cuts without pinching.

Key Technical Specifications & Sizing Standards

  • Standard Boutique Heart: 60mm × 55mm (ideal for jewellery, lingerie, and cosmetic gift sets).
  • Promotional Retail Heart: 75mm × 70mm (provides ample room for retail barcodes, pricing, and care instructions).
  • Hole Drill Placement: 3mm or 4mm aperture placed either at the top left lobe or centred inside the upper cusp with a minimum 4mm safety margin from the cut edge.
  • Bleed & Safe Zone: 2mm external bleed following the curved vector path; keep all critical text 3mm inside the inner cut line.

Substrate & Finishing Recommendations

Because the lower apex of a heart tag narrows to a point, we recommend specifying minimum 350gsm Silk, 300gsm Unbleached Kraft, or 700gsm Duplex Board. Lightweight paper stocks below 300gsm risk creasing at the bottom tip during garment handling.

Finishing embellishments like metallic gold or rose gold hot foil stamping along the outer curved border create a luxury tactile feel. Soft-touch matte lamination adds a velvet texture that complements romantic and bridal branding.

Dieline Download & Ordering

You can download our print-ready vector SVG dieline template to prepare your artwork in Adobe Illustrator or InDesign, or order fully custom printed heart swing tags directly through our online specification builder.

Configure & Order Custom Heart Swing Tags →