Artwork Guide

Swing tag artwork design guide

Setting up your artwork correctly is the most important step in printing custom swing tags. To ensure your tags print perfectly without delays, your files must include a 3mm bleed, have all text converted to outlines, and be set up in CMYK colour mode.

1. Bleed and Safe Margins

When printing and cutting swing tags, there is always a slight mechanical movement. To ensure no unwanted white borders appear on your final tags:

  • Bleed Area: Extend any background colours or imagery 3mm beyond the final cut line (see our detailed Bleed and Safe Area Guide).
  • Safe Zone: Keep all essential text, barcodes, and logos at least 3mm inside the cut edge to avoid clipping. Review our Common Artwork Mistakes Guide to verify margins.

2. Colour Mode: CMYK

All artwork must be supplied in CMYK (Cyan, Magenta, Yellow, Key/Black) rather than RGB. RGB is used for digital screens and cannot be replicated precisely by printing inks. Converting your file to CMYK ensures zero unexpected colour shifts. Learn more in our CMYK and Pantone Colour Guide.

3. Image Resolution

Any raster images (photos or textures) included in your design must be minimum 300 DPI at 100% scale. Using low-resolution 72 DPI web images results in pixelated print output.

4. Fonts and Outlines

To prevent font substitution errors, convert all typography into vector outlines (curves) before exporting your print-ready PDF. Follow our step-by-step Font & Typography Outlining Guide.

5. Drill Hole Placement

Our standard drill hole is 4mm in diameter. Ensure no important text or logos sit within 5mm of the hole centre. See our Drill Hole Positioning Guide and Logo Placement Guide for exact tolerances.

6. Accepted File Formats & Templates

Start with a print-ready PDF where possible and use the file formats guide to prepare the artwork. The vector dieline library can help define the format. Include the file type and artwork status in the quote request so the final requirements and any design support can be confirmed.

Decision context

Make the artwork describe the finished object

A print file is not only a visual composition. It must describe finished size, trim, bleed, safe area and the positions of holes, folds or perforations. When a tag uses foil, Spot UV, white ink, embossing or a cut shape, each production element also needs a clear vector separation.

Set colour intentionally. Photographic and process artwork normally uses CMYK, while a named spot colour can support a controlled brand reference where the printing method allows it. RGB previews, uncalibrated screens and office printers cannot predict an exact result on every card and finish.

Check linked images, fonts, line weights and small reversed type at final size. Barcodes and QR codes require contrast, clear space and a real scan test. Keep critical information away from trim, drill holes, folds and textured or reflective areas that can reduce legibility.

Export the requested print-ready format and include a simple visual reference showing the intended finished tag. Name versions consistently, remove obsolete files and identify the approved artwork. A proof confirms content and production setup; it should be reviewed against the written specification before approval.