Decide what the reader needs first
For a brand-led presentation, the logo may lead the front of the tag. For a price tag or care tag, the product identifier may need to lead instead. There is no single correct position; the hierarchy should match the tag’s job.
Keep the logo clear of the drilled hole, string and fold. A logo that is visually centred on a flat layout can feel off-centre once the tag is attached to a product.
Use contrast and clear space
A logo needs enough contrast against the chosen card and finish to stay recognisable. Give it breathing room rather than surrounding it with decorative elements, dense copy or a barcode.
If the artwork uses a coloured or textured stock, check whether the logo needs a different version or a printed panel to remain clear.
Check both sides and the product view
Mock the tag up in its likely hanging position before approval. This reveals whether the logo faces the customer, whether the string interrupts it and whether the back carries more practical information.
Practical checklist
- Decide whether brand or product information leads the tag.
- Keep clear space around the logo.
- Check contrast on the selected stock and finish.
- Review the tag hanging on, not just beside, the product.