Separate essentials from nice-to-have copy
Common essentials include a product name, size, price, SKU or barcode, and care or material information where relevant. A brand story, collection name, QR code or offer can be valuable too, but should not obscure the information someone needs at the point of purchase.
The exact required information varies by product and market. The brand or product owner should provide approved copy and check any legal, safety, composition or pricing requirements.
Plan each side around an action
The front can introduce the product or brand; the reverse can carry details that are read after the product is picked up. A folded format can create a more deliberate sequence when there is genuinely more to say.
Use headings, spacing and contrast to make the important details easy to scan. Do not treat every line as equally important.
Finish with a content audit
Read the tag as a customer would: first at display distance, then in the hand. Ask whether the most important product information is obvious, whether there is any conflicting copy, and whether a QR code or call to action has a clear purpose.
Practical checklist
- List mandatory product and retail information first.
- Assign a job to the front, reverse and any folded panels.
- Use approved copy from the product owner.
- Check readability, hierarchy and the product context before approval.