Sizes

Fit the Product. Don’t Fight It.

Swing tags don’t need to be “eye-catching.”
They need to fit. Visually, physically, and psychologically.

Too small → unreadable.
Too big → looks clumsy.
Wrong shape → ruins layout.
Wrong string hole position → the tag spins off-axis.

Let’s fix that.

🎯 Start With the Only Size Rule That Matters

The tag should never dominate the product.

It should inform, guide, and support the decision — not steal the stage.

Now, here are the actual sizes that work.
And what they work for.

📏 Standard Swing Tag Sizes (Flat)

Size (mm)	Looks Like	Best For
85 x 55	Credit card	Clothing, skincare, electronics
100 x 60	Taller rectangle	Food jars, fashion, gifts
70 x 70	Square	Jewellery, cosmetics, candles
50 x 90	Slim vertical	Bottles, tubes, minimal tags
40 x 60	Micro tag	Earrings, watches, kidswear

📎 Design readable content in small tags →

📏 Folded Swing Tag Sizes

Folded To	Unfolded Size	Use Case
50 x 60	100 x 60	Care instructions, brand stories
60 x 80	120 x 80	Multi-language content
90 x 90	180 x 90	Ingredient panels, warnings

📎 Explore folded tag examples →
📎 How to design for folds →

📏 Oversized Swing Tags

Anything above 100 x 80mm is oversized.
Use only when you need the tag to:

• Act as a menu or story card
• Display awards, certifications
• Include sustainability info

📎 Large swing tag use cases →
📎 Best materials for big tags →

🧠 Which Size Should You Choose?

Answer these first:

1. What’s the product size?
   Your tag should be max 1/3rd of the product footprint.
2. How much content are you including?
   More than 3 elements? Consider folded.
3. What’s the finish?
   Foil on small tags = hard to read. Emboss = better on medium sizes.
4. Where will the hole be placed?
   Top-left? Centre? That impacts design balance.

📎 Print finishes by size →

⚠️ Common Size Mistakes (We’ve Seen Them All)

• Making the tag same size as product label → visual confusion
• Using square tags for bottle necks → unbalanced
• Trying to fit 7 elements on an 85x55mm flat tag
• Forgetting bleed margins — design gets cropped
• Adding barcode + QR code + price on micro tags (don’t do this)

📎 Download real-world tag layouts →
📎 Want us to size it for you? →

📍 Want a Custom Size?

Not everything fits the grid.
We create die-lines and cutters for:

• Die-cut tags (custom shapes)
• Odd packaging (test tubes, hex jars)
• Event-specific sizing (VIP tags, menus, RSVP cards)

📎 Request custom sizing →
📎 See custom-shaped tag options →

Final Word: Size ≠ Impact

The best tags aren’t the biggest.
They’re the most aligned.

Aligned to:

• Product size
• Brand tone
• Content density
• Design clarity

Start with function. Finish with finish.

📎 Now choose your material →
📎 Or go get your print-ready template →