Standard Swing Tag Sizes (Flat)
| Size (mm) | Looks Like | Best For |
|---|---|---|
| 85 x 55 | Credit card | Clothing, skincare, electronics |
| 100 x 60 | Taller rectangle | Food jars, fashion, gifts |
| 70 x 70 | Square | Jewellery, cosmetics, candles |
| 50 x 90 | Slim vertical | Bottles, tubes, minimal tags |
| 40 x 60 | Micro tag | Earrings, watches, kidswear |
Folded Swing Tag Sizes
| Folded To (mm) | Unfolded Size (mm) | Use Case |
|---|---|---|
| 50 x 60 | 100 x 60 | Care instructions, brand stories |
| 60 x 80 | 120 x 80 | Multi-language content |
| 90 x 90 | 180 x 90 | Ingredient panels, warnings |
Oversized Swing Tags
Anything above 100 x 80mm is generally considered oversized. You should use larger formats only when you need the tag to act as a menu or story card, display awards and certifications, or include extensive sustainability information.
Which Size Should You Choose?
Answer these questions before deciding on a tag size:
- What’s the product size? Your tag should be a maximum of 1/3rd of the product's footprint to avoid looking unbalanced.
- How much content are you including? If you have more than 3 elements (like logo, price, and care text), consider a folded tag instead of cramming it into a small flat space.
- What’s the finish? Foil stamping on micro tags can be hard to read. Embossing often looks better on medium-to-large sizes.
- Where will the hole be placed? Hole placement impacts design balance, especially on slim or small tags.
Common Size Mistakes
- Making the tag the same size as the product label, causing visual confusion.
- Using square tags for bottle necks where they can look unbalanced.
- Trying to fit 7 elements on an 85x55mm flat tag.
- Forgetting bleed margins, which results in design elements getting cropped.
- Adding a barcode, QR code, and price on micro tags.
Want a Custom Size?
Not everything fits the standard grid. We create custom die-lines and cutters for bespoke die-cut tags, odd packaging shapes, and event-specific sizing.