For toys and children’s products

Custom Toy Tags

A toy tag carries age grading, safety marking and washing guidance, and those are the items least able to be dropped when space runs short.

01 Choose size, card, finish and quantity
02 Add the product to cart
03 Upload artwork at checkout
04 Pay by secure link once your proof is ready
  • In stock online. Swing tags are configured and ordered online from one tag; briefs for several designs or very large runs can also be quoted through the Custom Tag Builder.
  • Free UK delivery. Standard online orders are delivered free to one UK address.
  • Free reprint or refund if faulty. Report faulty, damaged or incorrect tags within 30 days of delivery and we reprint them or refund you in full, with free return postage if a return is needed. Because every order is printed to your specification, change-of-mind returns are not accepted. Your statutory rights are not affected.
  • Online orders arrive 2–6 working days after artwork approval

Order online

Customise your Toy Tags

In stock online

Choose the size, shape, card, printing, finish and quantity. The price updates as you change each option.

Size and shape
Common sizes

Any whole size from 25 to 150mm. Larger tags cost a little more.

Card and thickness
Printing
Finishes
Hole and attachments

The hole is 3mm, or 5mm when a metal eyelet is fitted.

Quantity
Artwork

Accepted files: PDF, AI, EPS, JPG, PNG or ZIP. Every file is checked before printing, and you approve a proof if anything needs adjusting.

Your price

Price per tag
£0.42
UK delivery
Free
Total, all-inclusive
£0.42

£0.42 for 1 tag, all-inclusive UK price. UK delivery is free to one address, 2–6 working days after artwork approval.

Add to Cart

Format
Portrait or folded, safety marked
Use
Age grading and safety marking
Material
Uncoated or recycled board
Artwork
Upload when ready
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Description

Toy Tags prices by quantity

Toy Tags at 50 × 75mm on coated one side 350gsm card, printed full colour on one side, all-inclusive with free UK delivery. Other sizes, cards and finishes are repriced in the order panel; quantities in between pay the rate of the quantity below, and runs above 10,000 tags are quoted.

QuantityPrice
1 tag£0.42
100 tags£42.00
250 tags£58.00
500 tags£79.00
1,000 tags£118.00
2,500 tags£215.00
5,000 tags£365.00

Tags for toys and children’s products

Toy tags with room for age and safety information

Toy tags carry age grading, safety and conformity markings and washing guidance alongside the brand and the story of the toy. Those required items cannot be dropped when space runs out, which is why toy tags are often folded.

Confirm the marking and warning requirements for your product before the artwork is final; the tag presents that information but does not decide it. Keep cords short and attachments secure on products for young children, and say who the toy is for in your notes.

Tag anatomy

Toy Tags: parts of the tag

Toy Tags start at 50 × 75mm on coated one side card. Each numbered part of the diagram is a choice you can change in the order panel.

Labelled diagram of Toy Tags showing card, print areas, bleed, hole and string123456
Diagram of the starting specification, not to scale.
  1. CardCoated one side, 250gsm to 1200gsm, with 4 other cards in the order panel.
  2. Front print areaLogo and brand name, printed full colour, in one to three colours or a Pantone match.
  3. Product detailsPrice, size, barcode, QR code or care notes, below the logo or on the back when the tag is printed on both sides.
  4. Bleed3mm of artwork past every trim edge, so colour runs cleanly to the cut.
  5. Hole and eyelet3mm drilled hole as standard, or 5mm with one of 4 metal eyelet colours.
  6. AttachmentChoose black lock string, white lock string, black elastic loop, white elastic loop and more, or no string.

Where this format fits

Toy Tags uses

01

Age grading

The recommended age is the first thing a buyer checks and the first thing a retailer is asked about.

02

Safety and conformity marking

Warnings, conformity marks and importer detail need a defined panel rather than whatever space is left.

03

Material and washing guidance

Soft toys get washed, so fibre content and washing instructions belong on the tag.

04

Play and brand storytelling

The outward face carries the character and range, while the regulated copy sits behind the fold.

Additional information

Sizes, card and print

Toy Tags options

Starting size
50 × 75mm
Preset sizes
50 × 75mm, 55 × 85mm, 50 × 90mm, 60 × 100mm, 70 × 70mm, 50 × 50mm, 40 × 60mm, 100 × 60mm, or any size up to 150mm on the longest side
Outline
Standard, or 24 other outlines in the order panel
Starting card
Coated one side, 250gsm to 1200gsm; 4 other cards available
Print
One colour, two colours, three colours, full colour and Pantone spot colour, on one or both sides
Hole
3mm drilled hole as standard, or 5mm with a metal eyelet
Artwork files
PDF, AI, EPS, JPG, PNG or ZIP

Build the specification

Toy Tags specification

Age grading is not optional
Age marking and small-parts warnings are the first thing to place on a toy tag and the last thing that should be cut for space. Set them before the decorative artwork.
Required marking
Depending on the product and market, the tag may need to carry conformity marking, importer detail and a batch reference. Confirm what applies before the layout is fixed.
Panel count
Safety copy, care guidance and brand story rarely coexist on one face. A folded tag is the usual answer on anything sold to children.
Legible warning type
Warning copy has a minimum practical size. Keep it on an uncoated or lightly coated panel where the ink will not spread and close up small type.
Attachment away from small hands
Cord length and attachment method matter more here than on other products. Keep loops short and specify the cord with the safety requirement in mind.
Batch and quantity
Where a batch code is printed, say so with the quantity, because it changes a single static run into a variable one.

Material, print and finish

Choose the details around the product

Toy Tags format alone does not determine the finished hang tag. The card, print, finish and attachment should be chosen together with the product context and artwork.

  • Stock: Uncoated and recycled boards suit soft toys and wooden goods, and they take warning type cleanly without spreading it.
  • Printing: Bright full-colour suits the category, but keep the warning panel high-contrast and off any coloured ground.
  • Folding: A folded tag separates the selling face from the safety panel, so neither has to compromise for the other.
  • Attachment: Short cotton loops are the norm. Long cords are avoided on products intended for young children.
Build your tag specification
Artwork and file guidance

Prepare the artwork

Plan the finished format before export

Give age grading, warnings and conformity marks a fixed place and a legible size before the brand design is added, so they stay readable even when space is short.

If the tag folds, keep required information off the fold and check the panel order on the proof.

Continue your research

Further swing tag guidance

Questions and answers

Questions before you order

Toy Tags FAQs

What has to appear on a toy tag?

At minimum the age grading and any small-parts warning. Depending on the product and market you may also need conformity marking, importer detail and a batch reference, so confirm the requirement before the layout is fixed.

Why do toy tags usually fold?

Because the safety copy and the selling copy compete for the same face. A fold gives the warnings their own panel without shrinking them or losing the brand artwork.

How small can warning text be?

Keep it well above the minimum you can technically print. On uncoated board the ink spreads slightly, so warning type needs opening up a step compared with the same size on a coated sheet.

Are long cords a problem on toy tags?

They can be, on products intended for young children. Short loops are the norm, and the attachment should be specified with the relevant safety requirement rather than chosen on appearance.