Description
Footwear branding
Tags built for the shoe rack
Shoe tags are handled constantly. Customers pick up the shoe, turn it over to check the sole, and push it back onto the shelf. A standard paper tag will quickly become bent, scuffed, and untidy.
We produce shoe tags using thick, durable cards—often finished with protective laminations—to ensure they look as good at the end of a busy Saturday as they did when they arrived in store.
Where shoe tags work
Shoe tag uses
Trainers & Sneakers
Attach branded tags with heavy-duty ball chains through the top eyelet.
Luxury Leather Shoes
Use foil-stamped, thick uncoated tags tied with premium waxed cotton strings.
Additional information
Shoe tag options
Shoe tag specifications
Configure the tag for durability.
- Size and shape
- Small, compact tags (e.g. 50x50mm squares) are less likely to get caught or bent when shoes are handled.
- Card and weight
- We strongly recommend 400gsm or heavier boards for footwear.
Card and finish
Finishing shoe tags
Protect the tag against wear and tear.
- Finishing: Matt or gloss lamination is highly recommended to protect the print from scuffs.
- Attachment: Metal ball chains or thick elastic loops are much more durable than standard cotton string for shoes.
Artwork and file guidance
Artwork preparation
Preparing artwork for shoe tags
If you are leaving space for retail staff to apply size or price stickers, ensure that specific area is left unlaminated, as stickers may peel off gloss finishes.
Continue your research
Further swing tag guidance
Questions and answers
Questions
Shoe tag FAQs
Can I get the hole reinforced?
Yes, we can add metal eyelets to the drill hole to prevent the string or chain tearing through the card when the shoe is picked up by the tag.
What is the minimum order quantity?
There is no minimum order: a single tag can be bought online, and the product page shows fixed prices for every available quantity from one tag upwards. Use the quote form when a bespoke configuration is required.
Can I see a physical sample before ordering?
Use the sample request page to ask about custom shoe tags materials and finishes. Availability and the appropriate sample selection are confirmed against the product brief.
What format should I supply my artwork in?
Use the artwork guide to prepare custom shoe tags files around the finished size, trim, attachment area and print requirements. The final file requirements are confirmed during artwork review.