For footwear brands
Custom Shoe Tags
Footwear tags require durability. Our custom shoe tags are printed on heavy-duty stocks to withstand the rough environment of a retail shoe floor, without sacrificing premium brand aesthetics.
- In stock online. Swing tags are configured and ordered online from one tag; briefs for several designs or very large runs can also be quoted through the Custom Tag Builder.
- Free UK delivery. Standard online orders are delivered free to one UK address.
- Free reprint or refund if faulty. Report faulty, damaged or incorrect tags within 30 days of delivery and we reprint them or refund you in full, with free return postage if a return is needed. Because every order is printed to your specification, change-of-mind returns are not accepted. Your statutory rights are not affected.
- Online orders arrive 2–6 working days after artwork approval

Order online
Customise your Custom Shoe Tags
Choose the size, shape, card, printing, finish and quantity. The price updates as you change each option.
- Format
- Durable, scuff-resistant tags
- High contrast for retail
- Specification
- Built around your brief
- Artwork
- Upload when ready
Description
Custom Shoe Tags prices by quantity
Custom Shoe Tags at 50 × 75mm on coated one side 350gsm card, printed full colour on one side, all-inclusive with free UK delivery. Other sizes, cards and finishes are repriced in the order panel; quantities in between pay the rate of the quantity below, and runs above 10,000 tags are quoted.
| Quantity | Price |
|---|---|
| 1 tag | £0.59 |
| 100 tags | £59.00 |
| 250 tags | £81.00 |
| 500 tags | £111.00 |
| 1,000 tags | £166.00 |
| 2,500 tags | £302.00 |
| 5,000 tags | £513.00 |
Footwear branding
Tags built for the shoe rack
Shoe tags are handled constantly. Customers pick up the shoe, turn it over to check the sole, and push it back onto the shelf. A standard paper tag will quickly become bent, scuffed, and untidy.
Shoe tags are therefore specified on thick card, often laminated, so they still look tidy after a busy day of handling. A compact size and a reinforced hole matter more here than on almost any other tag.
Tag anatomy
Custom Shoe Tags: parts of the tag
Custom Shoe Tags start at 50 × 75mm on coated one side card. Each numbered part of the diagram is a choice you can change in the order panel.
- CardCoated one side, 250gsm to 1200gsm, with 4 other cards in the order panel.
- Front print areaLogo and brand name, printed full colour, in one to three colours or a Pantone match.
- Product detailsPrice, size, barcode, QR code or care notes, below the logo or on the back when the tag is printed on both sides.
- Bleed3mm of artwork past every trim edge, so colour runs cleanly to the cut.
- Hole and eyelet3mm drilled hole as standard, or 5mm with one of 4 metal eyelet colours.
- AttachmentChoose black lock string, white lock string, black elastic loop, white elastic loop and more, or no string.
Where shoe tags work
Shoe tag uses
Trainers & Sneakers
Tie branded tags through the top lace eyelet with lock string or elastic, and reinforce the tag hole with a metal eyelet.
Luxury Leather Shoes
Use a foil-stamped, heavy tag on a rope string for formal and leather footwear.
Size and style codes
Print the size, style number and barcode on the back so staff can match a shoe to its box.
Boots and outdoor footwear
Choose a laminated or synthetic tag where boots are displayed near entrances or outdoors.
Additional information
Shoe tag options
Shoe tag specifications
Configure the tag for durability.
- Size and shape
- Small, compact tags (e.g. 50x50mm squares) are less likely to get caught or bent when shoes are handled.
- Card and weight
- We strongly recommend 400gsm or heavier boards for footwear.
- Hole and attachment
- A metal eyelet stops the string tearing through when a shoe is picked up by its tag.
Card and finish
Finishing shoe tags
Protect the tag against wear and tear.
- Finishing: Matt or gloss lamination is highly recommended to protect the print from scuffs.
- Attachment: Elastic and lock string are listed in the Custom Tag Builder; describe a ball chain or other fixing in the notes if you need one.
Artwork and file guidance
Artwork preparation
Preparing artwork for shoe tags
If you are leaving space for retail staff to apply size or price stickers, ensure that specific area is left unlaminated, as stickers may peel off gloss finishes.
Continue your research
Further swing tag guidance
Questions and answers
Questions
Shoe tag FAQs
Can I get the hole reinforced?
Yes, we can add metal eyelets to the drill hole to prevent the string or chain tearing through the card when the shoe is picked up by the tag.
What is the minimum order quantity?
There is no minimum: one custom shoe tags tag in its default specification costs £0.59. Quantity prices then run from 100 tags at £59.00 to 5,000 tags at £513.00, all-inclusive with free delivery to one UK address. Size, card, finish and attachment changes are priced instantly in the order panel, and runs above 10,000 tags are quoted through the Custom Tag Builder.