Give the brief a practical starting point
Start with the product and the action the tag should support: display a price, identify a size, share care instructions, introduce a collection or link to a digital page. Then add the quantity, preferred format, card direction and deadline.
Supply existing logos, colour references, copy, product data and any examples that communicate the intended character. Examples should indicate a direction, not replace a clear statement of what the tag needs to achieve.
Agree the content before styling
The most common late change is not a visual detail; it is new copy, a missing barcode, a changed price or a different attachment. List mandatory information early and decide which side of the tag it belongs on.
Where a tag must include regulated or product-specific information, provide approved final copy. Design support cannot validate a product claim, a legal statement or a barcode assignment on the brand’s behalf.
Move from concept to print-ready artwork
A clear review cycle separates content approval, visual approval and production approval. Before release, check the final size, hole position, fold, stock, finish and attachment against the approved artwork.
Practical checklist
- Describe the product and intended tag use.
- Provide final logos, copy and any mandatory data.
- Confirm the proposed format, card, finish and attachment.
- Review a final-size layout before it is approved for print.