For food and drink brands
Food & Beverage Tags
Pair useful product and promotional information with a tag format that suits bottles, jars, packaged food and gift ranges.
Choose a format
Tag formats for food and drink packaging
Plan the specification
What to consider for food & beverage tags
Food and drink tags can add a story, serving suggestion, promotion or batch reference, but they should not obstruct mandatory packaging information. The tag must suit the container, storage conditions and packing line.
Container fit
Measure bottle necks, jar shoulders, box handles and closure areas. Check that a hanging tag cannot slip off or cover a seal.
Environment
Consider condensation, refrigeration, grease and abrasion. Ordinary paper board may not suit every damp or high-contact setting.
Information responsibility
Keep required ingredients, allergens, quantity, date and producer information on the legally appropriate label or packaging.
Information hierarchy
Details the tag may need to carry
- Brand, range and flavour
- Serving or pairing suggestion
- Batch, promotion or product reference
- Website or traceability destination
- Clear disposal guidance where verified
Production notes
Turn the idea into a workable tag
Bottle neck tags and printed bottle tags are designed around the container; standard, kraft and QR tags can support boxes, jars and gift packs when the attachment is tested.
QR codes need a stable light background, adequate clear space and a final-size scan test. Do not place a code where the tag will curve sharply or become wet.
Decision context
Fit the tag to the container and information duty
Use a swing tag for appropriate secondary information such as a product story, serving idea, promotion, batch reference or traceability destination. It should not cover a seal or be assumed to replace ingredients, allergens, quantity, date, producer or other information that must appear on the legally appropriate pack or label.
Measure bottle necks, jar shoulders, box handles and closure areas. A hole, slit or hanging shape must stay in place during packing and display without interfering with opening. Test the finished dimensions on filled containers because weight, curvature and neighbouring packs affect how a tag hangs.
Consider condensation, refrigeration, grease and abrasion before choosing ordinary card. Moisture resistance belongs to the complete material and print construction, not the page name alone. If a QR code is included, keep it flat, high contrast and clear of the edge, then scan the final printed size.
Record container measurements, storage environment, packing method and the exact information role in the quote brief. Combine these with stock, print, finish, attachment and quantities per flavour or batch so the promotional tag remains practical for both production and fulfilment.