For limited editions
Seasonal & Promotional Tags
Add campaign, offer and seasonal information without changing your core packaging or product artwork.
Choose a format
Relevant swing tag products
Plan the specification
What to consider for seasonal & promotional tags
Seasonal tags let a core product enter a short campaign without reprinting the whole package. The useful brief balances recognisable campaign cues with dates, price information and stock quantities that will not create avoidable leftovers.
Campaign window
State when the tag must arrive, when the offer ends and whether undated artwork can be reused in another season.
Version control
Separate products, prices, store groups and language versions carefully so fulfilment teams receive the correct tags.
Shape and storage
Stars, hearts and other silhouettes need safe edges and efficient packing; standard shapes are easier to store and reuse.
Information hierarchy
Details the tag may need to carry
- Campaign or occasion name
- Offer, price or qualifying terms
- Relevant date or edition
- Product or store reference
- Landing page or QR destination
Production notes
Turn the idea into a workable tag
Black Friday and sale tags prioritise contrast and price clarity. Christmas and gifting tags can use shape, foil or coloured string where the added production time is planned.
Order quantity should reflect realistic campaign stock. Small wording or date changes can make excess printed material unusable.